Alinghi-Team developed a new collection, which now is available also in the newly designed online store by engelhorn the Swiss sportswear manufacturer Odlo. Mannheim, August 2009 round 10,000 spectators watched on August 2 with voltage the presentation of Alinghi 5, who will defend the title Americas Cup in February 2010 at the 33rd in the United Arab Emirates against Challenger Oracle. Exclusively for the Alinghi Team, the Swiss sportswear manufacturer Odlo developed a new collection, which now is available also in the newly designed online store by engelhorn. The launch of the 35 meter long catamaran Alinghi 5 “on the first weekend in August was the event of the summer for sailing enthusiasts. In addition to thousands of onlookers, the sportswear manufacturer Odlo had travelled to Lausanne on Lake Geneva, the fans enthusiastic that now, to present developed functional clothing for the Alinghi sailing team. Morning long queues of those who must purchase one of the coveted Odlo articles on this day were formed before the small stand at the Quai of Ouchy wanted. Also Fabian Engelhorn, managing partner of the engelhorn KGA headquartered in Mannheim, Germany, is convinced of the products of the Swiss brand of Odlo and pride to offer them now in the new engelhorn-online-shop.
Engelhorn and Odlo combine many common values. We both strive for maximum quality and innovation and look back on a long tradition. This experience is now available in the new collection of sophisticated functional clothing exclusively developed Odlo for the Alinghi Team, to the expression”, explains Fabian Engelhorn. “We are very pleased that the Swiss brand Odlo with the Alinghi / Odlo collection now completes our quality range of sports & leisure clothing.” With the relaunch of the online shops, engelhorn has created the best platform for the new collection of Odlo. The new Internet shop is clearly structured, search engine optimized, and scores above all in terms of usability. Fabian Engelhorn: The new face of our site we comply with the needs of our now ideal Rightly demanding clientele.” As well as the athletes of the Alinghi sailing team also engelhorn customers should experience in future the innovative functionality of Odlo products. “” As for example the multi-layer principle, the special material structure cubic”, which reduces the surface in contact with the skin, the seamless 3D-Unterwasche evolution”, or even just one”, a two-layer, climate-regulating material. We firmly believe that the Alinghi Team will beat Oracle’s competitors at the 33rd America’s Cup thanks to its sporty performance and excellent equipment by Odlo and wish you every success, for it”so Engelhorns forecast. Find more information about the products of the Swiss company Odlo in the new online shop of engelhorn on (sports.engelhorn.de/topmarke/Odlo/)