The flyers and the brochure are an odd couple of siblings. Both come from the same media family, and so it is only natural that they are similar. Little brother and big sister are keen to put their subject with Word and picture perfect scene: an organization, a thing or an idea. But what exactly are their strengths justified? What makes strong flyers and brochures is neatly packaged in the survival kit for successful direct advertising: strong put arguments in exposed places. Benefits, benefits, benefits. Keep always the target group in mind.
“We” speaks to the reader over, you “addresses him directly. Stay clear, simple and clear. Lock away all pretentious words, instead evidence go to testimonials, case studies, stories, numbers. Build high-quality information that fit the theme. These 8 hurdles to adjust effectively each way to the Recycle Bin.
The reader remains on the flyer and stick to the brochure. On long or short He performs with the sender in contact, which has reached its destination. The flyers and the brochure are an odd couple of siblings. The two siblings seek their fortunes in clear structures. They are similar in your preppy look and show love to dicing and in easily digestible servings, what they have to offer. Glad to see she drooled when the Viewer when the first eye contact feels hungry, now on the whole cake. However: The little brother like it crisp and compact. He is small and cute, and everyone likes him. Flyers are used constantly and everywhere: they are affordable and professional. Invitations to lectures, workshops, seminars are catapulted churning via print power packs in the audience into it. The same applies for stories”with an extension such as advertising campaigns and product lines. But also company divisions and specialist departments like to join their charm offensives on the flyer. The big sister like it larger and more spacious. A header is larger than her well little brother. Also she will showcase more epidemics: granted with their 16-24-32 pages the brochure space, to illuminate something deeper, a service detail to represent or to write to a company. Like you dressing out up for photo shoots. And she puts some perseverance on the day, which goes far beyond the day. She calmly passes short-lived information on their small, lively flyer-brother. Nestle copywriter Esther.