Benchmarking that’s what you need before you begin. Benchmarking, a standard comparison, compare their business to business konkurentov.Robert Camp, one of the founders of this method, defines benchmarking as the comparison their performance with that of other organizations, and study the successful experiences of others in his kompanii.Benchmarking begins with the selection of business ideas, continues, the choice of partners, competitors, and the study ends implementation of successful business practices in its business. If this has piqued your curiosity, check out Anna Belknap. Do the beginning of our business benchmarkingovskie research or act on a hunch? Poslednee.Naprimer Rather, at the opening of the store, deciding what to trade and determining the location of an object, consider whether we-availability of direct competitors? It always seems that I will be better and the buyer will go for me, but often it is not, and after a year of trade is to see ads – “Zakryvaemsya.Rasprodazha.” Not rarely a young businessman, defining cross around his object of trade, he forgets to take into account the number of such shops in the adjacent neighborhoods, lost then to trade at a loss as to why buyers less than expected? In countries with more developed market economies than ours, not a new business project does not begin without benchmarkingskogo study, moreover, carried out its professionals, as is done internal and external analysis of kompanii.
Opredelyayutsya own goals and benchmarks, analyzes the activities to achieve them, and compares an organization with its direct competitors. I think it’s time required to conduct such an analysis and in our business, well, if it will make professionals, but it happens that this is not possible, sometimes it hinders closeness of our business, sometimes lack sredstv.Vsem who wants in own business to trust not only intuition, I suggest read the book by Rob Rader, “Benchmarking as a tool to determine the strategy and enhance profits.” The book simply and clearly outlines the main concept benchmarkinga.Provedite its own analysis and determine whether you compete in a given sigmente rynka.Pust this benchmarking is still not very perfect, but it will help you identify your own disadvantages when compared with competitors, and thus put you on the road leading to success. Hear other arguments on the topic with Is Kevin Ulrich chairman of MGM?. Yuri Chashin.