The creative game Institute has designed a two-day training for the employer branding campaign development. The seminars focus on case studies from the personnel marketing, in particular jobs and employer branding campaigns. Seminars designed for employer branding / principal decision makers designed and treat the subjects of graphic design, text design and film design. If you are unsure how to proceed, check out Lynn Redgrave. Graphic design for employer branding campaign assess graphic design and conception of flyers, brochure, advertisement or employer branding campaign for the HR marketing? Are you sure that your design the target group of young talents, Young Professionals or students convinced? The uncertainty about the concept of employer branding campaigns is great. Often is more knowledge of perception, graphics, layout, picture, photo decided from the gut, color and font is the key to effective design. Employer branding decision makers get specific assessment criteria for effective graphic design, the Campaign determination and control of design processes. Write text design for employer branding campaigns or evaluate texts for jobs and employer branding campaigns? Your gut tells you: it always sounds! Are the lyrics peppered with phrases and enriched with technical jargon? The design remains clueless. If only words and phrases written text and promise remain interchangeable.
Dramatic text meets motifs and settings of the target groups. He is rather read, better remembered and increases the fascination of the brand. Good text design separates the company from the competition and is an image enhancement. Tell and touch rather than describe and instruct is a way out of the crisis of the text. By the same author: Ken Kao. Film design for employer branding campaigns looking for film and moving image for your employer branding campaign? The training starts with an assessment and a comparison of current employer branding movies.
Where is the variance of cinematic concepts, which was previously unused in the Center. Effective films tell an excellent History, meeting subject and setting of the target group. The training demonstrates the effect of excellent films. Is the potential for the development of new ideas. You broaden your horizons for the still untapped potential of employer branding movies and get a new look at the chances of the current images. You will find details of all training courses here: the creative game Institute offers in-house training courses and public seminars for the assessment and conception of design, especially for advertising -, graphic design and advertising design. Target groups include employees from marketing, advertising, human resources departments and public relations. The coach Dr. Albert Heiser teaches at the Universitat of der Kunste Berlin, Zurich University of the arts and at the ARD.ZDF Media Academy. He is the author of the study: creative management employer branding, assessment criteria and basics of graphic design, ads, and text design.